BRAND LAUNCH
Orgarix
From Products to a Launch-Ready Brand
View CaseShiftConnected identity, packaging and launch communication.
ResultOne coherent brand ready for market..
Waseem Anwar · Business Advisor & Builder
The result starts
long before people
see it.
I help founders and businesses uncover what is not yet clear, strengthen the business behind the idea and carry the direction into planning, communication and market execution.
Direct Advisory · SlideSetters · RiseRabbit
Different outcomes.
One connected direction.
From business planning and market entry to investor communication and brand execution.
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Business Communication
SlideSetters
Ideas Built for Important Rooms
Explore SlideSettersShiftTurned complex thinking into a clear decision story.
ResultPresentations designed to be understood and acted on.
KSA Market Direction
GeoTrak Fleet Platform
Beyond Conventional Fleet Tracking
View CaseShiftFocused the product around Saudi mobility needs.
ResultA clearer route into specialised fleet markets.
Founder Advisory
Founder Business Planning
Stronger Businesses Behind the Plan
Explore AdvisoryShiftStrengthened market logic, viability and scalability.
ResultMore than 50 endorsed plans supported.
MARKET REPOSITIONING
Naqel
From Broad Capability to ITS Focus
View CaseShiftDefined a specialist market position.
ResultClearer relevance and stronger business credibility.
The visible issue is usually
the final symptom.
A weak presentation, disconnected brand or stalled launch is rarely the first problem. I enter where the idea, business case or direction still needs to be resolved.
DIAGNOSTIC — 01
The Idea
There is something worth building, but the direction is unclear.
The customer, business model, priorities or commercial logic have not yet been resolved.
The WorkClarify the opportunity and turn it into a plan people can act on.
ResultFrom scattered thinking to a credible direction.
DIAGNOSTIC — 02
The Business
The capability is real, but the market cannot see it.
The company has experience, products or expertise, but its position and public presence do not reflect its actual value.
The WorkDefine what the business should be known for and align its market-facing execution.
ResultFrom hidden capability to visible credibility.
DIAGNOSTIC — 03
The Important Case
The opportunity matters, but the case is not convincing yet.
A board, investor, partner, customer or independent reviewer must understand and trust the opportunity.
The WorkStrengthen the logic, evidence, story and the way the case is presented.
ResultFrom complicated information to a decision-ready case.
Different starting points. One responsibility: keep the direction connected from idea to execution.
From Idea
to Impact.
A structured pathway connecting the initial opportunity to market execution and commercial clarity. Click any stage to explore the approach.
1
Clarify the Idea
Decide what the opportunity is, who it serves and why it matters commercially. I enter early when the core commercial logic, target customer, or business model needs to be defined and stress-tested.
2
Build the Plan
Turn the direction into priorities, evidence and a practical route forward. Translating raw vision into clear operational roadmaps, market evidence, financial logic, and actionable milestones.
3
Align Execution
Connect responsibilities, decisions and execution around the same direction. Ensuring board, leadership, and operational teams are completely synchronized around the strategy.
4
Make It Understood
When the thinking must persuade an important audience, SlideSetters takes over. Transforming complex strategic rationale into high-stakes investor decks, board presentations, and deal narratives.
5
Make It Visible
When the direction must become a credible market presence, RiseRabbit takes over. Crafting positionings, brand identity, digital platforms, and market-facing collateral that reflect true capability.
One Direction.
Three Ways It Moves.
The advisory work stays directly with me. SlideSetters handles important business communication. RiseRabbit turns direction into something the market can see and experience.
Waseem Anwar
Business Advisor & Builder · Idea, direction, planning, execution
Idea, Direction & Planning
DIVINE
Idea clarity, business direction, business planning, commercial thinking and execution alignment. The decisions that stay directly with Waseem.
Explore DivineMaking Businesses Visible
RiseRabbit
When the direction must become something the market can see and experience: brand positioning, identity, websites and market-facing systems.
Explore RiseRabbitMaking Ideas Understood
SlideSetters
When the thinking must be understood in an important room: investor decks, sales narratives, corporate profiles and high-stakes presentations.
Explore SlideSettersDirection in Practice.
Selected engagements showing the decision
behind the result and how it changed the work
Brand & Market Creation
Full Build · Idea → Market
From product idea to B2B launch
A founder came with a product idea and nothing around it. The real problem was that no market-facing identity, sales structure or go-to-market plan existed yet. The direction started with naming the business and shaping its identity, website and UI/UX, then structuring the B2B sales team with CRM, training and a go-to-market strategy.
Market Entry & Execution
Vendor → Launch · KSA Market
From OEM product search to KSA launch path
A technology company wanted to introduce an OEM dashcam solution into Saudi Arabia. The real problem was the lack of a qualified vendor, a product validation structure and a credible market entry route. A KSA-focused product direction was developed starting with product and supplier evaluation, then moving through manufacturer selection, product testing and go-to-market planning.
Business Planning & Founder Advisory
50+ Endorsed Founder Plans
From business idea to endorsed plan
More than 50 endorsed Innovator Founder business plans supported by strengthening the underlying business model, market evidence, commercial logic and founder-facing documentation. Outcomes depend on the complete application and independent decisions made by relevant endorsing bodies.
Strategic Presentations
slidesetters.com
Investor and corporate communication
Investor decks, sales narratives and corporate profiles built for serious conversations. The presentation and communication work behind these engagements runs through SlideSetters.
View SlideSetters01 / 04
0
Endorsed Founder
Business Plans Supported
Business Plans Supported
0
Years Across Business,
Sales & Market Execution
Sales & Market Execution
0
Engagements Spanning
Multiple Industries
Multiple Industries
0
Key Geographies, Including
Pakistan, KSA & the UK
Pakistan, KSA & the UK
Selected Engagements & Contexts
What Clients
Say.
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Waseem brought structure to a scattered situation and made the direction clear enough to act on.
Khalid OtaibiAVL Project / EagleLens
He strengthened the pitch by improving the business logic, story and investor communication—not just the slides.
Ben BrookFounder · Canopoy / Y Combinator
Waseem turns complex operational and commercial requirements into clear decisions, communication and execution.
Noah PaxtonAdnoc
From OEM direction to market positioning, Waseem connected the moving parts and kept the work commercially focused.
Abdul Aziz Confidential / OEM Setup
He translated the business requirement into a clear, professional outcome through practical thinking and responsive execution.
DanaRiyadh Bank
Waseem gave the EV funding plan stronger commercial logic, market narrative and investor readiness.
JimmySavvy / EV Funding
Waseem Anwar
Idea Clarity
Business Planning
Founder Advisory
Design Discipline
Market Execution
Not a pivot.
A combination.
Over more than two decades, I learned how businesses sell, how decisions are made, how opportunities are presented and why some ideas move forward while others remain ignored.
Alongside that, I developed a serious design discipline—not to move away from business, but because I kept seeing strong ideas lose value when poorly presented, weakly positioned or disconnected from execution. My approach is informed by portfolio management and complex-sales disciplines. Today I work across both sides: the business beneath the surface, and the face the market eventually sees.
"Visible results are usually created by decisions most people never see."
Questions we
hear often.
If you are considering working together, here are answers to common questions.
I work with business leaders, founders, business owners, and senior executives who have something real to build, present, sell or reposition, and need one trusted person to hold the full picture.
It starts with a real conversation, not a sales pitch. From there I assess where the real gap is. Some engagements stay at the strategic and advisory level with me. Others move to SlideSetters for communication work or RiseRabbit for brand and market execution. Sometimes all three are involved.
I am a business advisor and builder. I work directly on idea clarity, business planning, founder advisory and the important decisions that connect them. When the direction needs to become a credible market presence, RiseRabbit takes over. When it needs to be understood in an important room, SlideSetters takes over. My role is to keep thinking connected across all three.
No. My work on UK Innovator Founder and commercial planning engagements is strictly limited to business and commercial advisory: business model, market evidence, viability, and documentation strategy. I am not a lawyer or regulated immigration adviser. Legal advice should always come from an appropriately regulated professional.
Clarity happens fast, often in the first session. Deliverables such as presentations, market-facing assets or execution plans typically take two to four weeks depending on scope. Market results depend on execution, but clients feel an immediate shift in how they communicate and present themselves.
If what you have read resonates, reach out directly on WhatsApp or email. I respond personally. The first conversation is about understanding your situation, confirming fit, and agreeing on the right next step.
"The right question unlocks more than the right answer."
Waseem AnwarStart with a strategic fit conversation
Let's
talk.
Share the idea you are working on, what is unclear and what decision you need to make. The first conversation is used to understand the situation, confirm genuine fit and identify the right next step.
Direct advisory is selective. Specialist execution through RiseRabbit or SlideSetters is recommended only where the problem requires it.